2013年5月17日星期五

2974Nike Air Max 2013

Ambush Marketing might be the sneakiest, most devious, and controversial forms of marketing. Despite all this, it can be very effective. Recently at the British Open Hugo Boss pulled off a great example of Ambush Marketing. The bathing suit selection was awful. I still wear a women's size and it was pretty slim pickings. Why in the world do designers think overweight women are going to look good in a very short swim skirt (that's all there was).
Nike is well known for it's innovative designs,Nike Air Max 2013, funky colored sneakers and the famous nike-air an Free run series. Nike covers sports and out door activities from the highest olympic level up to casual foot wear. From tall guys to toddlers. I bought some for $15 at Costco for my baby, red 'mary jane' types. I bought more after she wore them for 7 months with no wear and tear visible. He was in 18-24m slippers last summer.
The report has found that e-commerce provides an opportunity for footwear firms to reduce cost through reduction in distribution cost and lower sales force. Online marketing has enabled the footwear companies to reduce advertising and marketing cost,Air Max Shoes, which raise their profit margin. The rising awareness about e-commerce among users is encouraging the footwear companies to use online channels to boost their sales.
Australian World War I pilots laced them up to ward off frostbite during unpressurized flights that reached altitudes of up to 40,000 feet (12.19 kilometers). (This would be like rolling your car window down and driving at 200 miles per hour in temperatures of 60 degrees below zero in Fahrenheit -- or 322 kilometers per hour at 51 degrees below zero in Celsius.) The pilots may have coined the term we know these boots by, calling them "flying uggs," short for "ugly" [source: Conley]. One of those surfers, Shane Stedman, quietly trademarked "ugh-boot" and, later, "ugh," and then sold the rights to fellow surfer Brian Smith, who began selling the boots in Southern California.

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